There may be many “F” words floating around your head right now after reading the headline, but the “F” word we’re talking about today is failure. Does this surprise you? I think it might, and here’s why. Often, when it comes to quality improvement in health care, we are taught to only focus on the positives or, at the very least, only look for improvement. And although a positive attitude is always necessary, looking at shortcomings in processes doesn’t mean you’re failing. First, let’s talk

Diagnostic harm and diagnostic improvement have become buzzwords in patient safety and risk management and with good reason. A recent study by Johns Hopkins showed that medical providers misdiagnose 11% of the time, but this rate differs widely from 1.5% diagnostic error rate for heart attacks to 62% diagnostic error rate for spinal abscesses. This is cause for considerable problems in the US health care system, especially when it’s already feeling fragile post-pandemic. The good news is that w

If you’ve been thinking of moving your FileNet to cloud and containers, we understand it can be a little overwhelming. Modernizing can be daunting, and concerns of security, cost, and a dip in productivity are always top of mind. With so much to consider, we thought you might like this top benefits list of moving to the cloud and containers, beyond simply updating legacy systems: Simply implementing containers means your IT team is empowered with agility and speed on their side. For example, d

In this modern “do more with less” world we live in, rarely is your marketing and advertising department able to afford a video expert. Most likely, you have a small team winging it every day – making the campaigns count with the few resources they have. The best way to support this effort is by optimizing, repurposing, and reusing videos in campaigns where possible. Without a central storage location or a way to find those videos, this effort can be overwhelming, time-consuming, and can seem m

Digital asset management or DAM is term for organizing digital assets in a central location where they can be analyzed, stored, found, managed, distributed and secured. With DAM, users discover assets through a single user experience versus having to find them through disparate storage locations and systems. Having one centralized storage repository means teams can work easily and efficiently without duplicating content and ensuring the latest version of files are accessible for everyone, not h

You already know your B2B company needs well-developed buyer personas. They are the foundation of your content strategy, longtail marketing efforts, sales communications, and, well, everything related to knowing what makes your potential customers tick, click, and make decisions. Buyer personas are an essential component of understanding your target audiences and their needs. That’s why it’s so important to keep your personas updated, especially when every business is adjusting to a challenging

Having updated buyer personas is key for any successful B2B marketing strategy. But coming off the coattails of an unprecedented pandemic, now it’s crucial. Travel, transportation, aviation, retail, fintech, CPG, grocery, media…the list goes on and on. All of these industries (which we also serve at ThinkInk) have been affected by COVID-19. How do you know if you’re still offering the solutions your target audiences need right now and identifying the pain points that may have changed? So that’

So, what's the right answer? Scroll down or click here to find out! Buyer personas are a key component of any successful content marketing strategy. And with 9 out of 10 B2B buyers saying online content has a moderate to major impact on purchasing decisions, I think it’s time we listen. If you already have your buyer personas mapped out, it’s time to update them. Even if you wrote them at the beginning of the year, buying behaviors have drastically changed because of COVID-19. And they’re lik

I’d like to tell you a story about a company that came to us at a time when it was struggling to understand its target audience’s needs. The travel technology company had been in business for several years and signed several test clients. But the company was challenged to expand past that initial wave of first customers; it knew what value its products created, but couldn’t articulate how its different solutions pertained to each of the roles they were marketing and selling to. used the same me

Seasonal holiday spoof promotion from October 2019